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Share a Coke and a Song: Summer Campaign to Feature Lyrics on Packaging

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Share a Coke and a Song: Summer Campaign to Feature Lyrics on Packaging

The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life.

Starting in mid-April, more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – will be featured on 8-oz. glass bottles, 7.5-oz. mini cans, 20-oz. bottles, 1.25- and 2-liter bottles, and 12-oz. cans of all four Trademark Coke brands.

“Share a Coke and a Song” also will feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads such as “I’d Like To Buy The World A Coke”, “Taste the Feeling™” and “Just For The Taste Of It.” The complete list of lyrics featured on pack will be available at www.ShareaCoke.com.

“Share a Coke and a Song” signals a major evolution for one of the company’s most successful U.S. campaigns ever, now in its third year. “Share a Coke”, which originated in Australia in 2011 and has since rolled out in more than 70 countries, has helped Coke grow volume, revenue and share in its flagship market.

Trio of aluminum bottles: Coke Zero, Coca-Cola, Diet Coke

“We’re proud of the success of ‘Share a Coke’ over the last two years,” said Racquel Harris Mason, vice president, Coca-Cola/Coke Zero, Coca-Cola North America. “We’ve seen incredible enthusiasm from consumers who love the campaign’s personal touch, and we wanted to push ourselves to innovate and provide our fans with new experiences. Evolving the program to focus on lyrics creates an amazing opportunity for people to share special moments, sentiments and a Coca-Cola with people they care about.”

Joe Belliotti, head of global music marketing for Coca-Cola North America, credits Coca-Cola China with successfully introducing the “Share a Coke and a Song” concept in 2014. “Music is a universal language,” he explained. “Lyrics can explain how we feel and what we want to say when we can’t find the words ourselves. The art of sharing music to express feelings for someone special goes back to creating mixtapes as a kid, which later evolved to mix CDs and now playlists… that behavior hasn’t changed. We wanted to find a way to take this idea to ‘Share a Coke’.”

Share a Coke and a Song 12pack

The team selected lyrics that capture a moment and reflect Coke’s brand values of optimism, refreshment and inclusion. Lyrics featured on the debut collection of “Share a Coke and a Song” capture the feeling of falling in love (“The Way You Love Me” and “You Belong With Me”) and celebrating victory (“All I Do is Win” and “We Are The Champions”) to moments of friendship (“Lean On Me”), to flirtation (“It’s Getting Hot in Herre”), sass (“We Never Go Out Of Style”), motivation (“I’m Your Biggest Fan”) and patriotism (“I’m Proud To Be An American” and “Sweet Land Of Liberty”).

“This isn’t about sharing a Coke and your favorite song… we didn’t focus on greatest hits or trending tracks,” Belliotti said. “We picked lyrics that inspire connection. Our goal was to create a list that appeals to diverse tastes, so every music fan can feel there’s at least one lyric that speaks to them. We ended up with a cross-section of universal songs that express a range of positive sentiments.”

Lyrics used on Trademark Coke packages will reflect each variant’s personality and fanbase. “Share a Coke and Song” will also expand beyond its core set of 70-plus lyrics with location-specific and customer-centric songs in certain markets.

Fans can visit ShareaCoke.com starting April 18 to choose from a list of lyrics to customize bottles, and access digital images to share on social media and add to the #ShareaCoke Photo Gallery. The e-Commerce site will continue to sell 8-oz. glass bottles and six-packs of Coca-Cola customizable with names and inspiring messages. New this year, consumers can purchase customized Diet Coke and Coke Zero packaging.

Diet Coke Share a Coke and a Song 6pack

“We’re creating an entirely new and different way to connect with music through our packaging,” Belliotti said. “It will be interesting to see this campaign trigger memories of songs fans may have forgotten as well as help them discover new favorites.”

The program features a new social sharing opportunity that’s all about the music. Fans can use the Shazam mobile app to scan the lyric on specially marked “Share a Coke” 20-oz. bottles and signage, then record a digital lip-sync video to share on social media with the hashtag #ShareaCoke.

Coca-Cola, Coke Zero, Coca-Cola Life, Diet Coke

“Share a Coke and a Song” will be supported by a full advertising and marketing campaign – including music-themed TV and cinema ads, social and digital activations, and a summer-long experiential tour of major music events, beginning Saturday at the NCAA March Madness Music Festival in Houston. Multi-platinum international pop star Jason Derulo, one of the performers in Houston, will serve as a brand ambassador for the program.

“The timing is perfect,” Mason said. “Spring is here and we’re getting ready for summer, and the Coca-Cola Music concert in Houston enables us to launch the program with an amazing lineup of artists before thousands of fans.”

Radiohead have released their Burn The Witch single and it sounds like Radiohead

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Radiohead have released their Burn The Witch single and it sounds like Radiohead

First they wiped themselves from the internet. Gone. All tweets from the band and Thom Yorke. And their website. It’s like they’re applying for a new job or something.

Now Radiohead have gotten back to business and released the first single from their 9th album, called ‘Burn The Witch’.

Directed by Chris Hopewell , the stop-motion claymation video see a woman tied to tree as other clay people perform religious rituals around her.

Bring on the tour, then.

The Rolling Stones, Bob Dylan, Paul McCartney, Neil Young, Roger Waters and The Who Confirmed For ‘Concert of the Century’

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The Rolling Stones, Bob Dylan, Paul McCartney, Neil Young, Roger Waters and The Who Confirmed For ‘Concert of the Century’

Paul McCartney, The Rolling Stones, Roger Waters, Neil Young, The Who and Bob Dylan are among the megastar acts booked for Desert Trip, destined to be one of the biggest concerts in history at the Coachella site in Indio, Calif.

The three night concert kicks off Friday night, October 7 with The Rolling Stones and Bob Dylan and His Band, followed on Saturday night, October 8 by Paul McCartney and Neil Young + Promise of the Real, with the weekend coming to a close on Sunday night, October 9 with Roger Waters and The Who.

With performances starting after sunset, each artist will play a full set, serving up three incomparable nights of rock ‘n roll. Located at the home of the critically acclaimed Coachella Valley Music and Arts Festival this is the only time and place to see this incredible lineup.

Reserved seats and general admission passes go on sale Monday, May 9 at 10am Pacific Time at DesertTrip.com

Ticket prices are as follows:
3 day passes
General admission – $399
Reserved floor – $699, $999, $1,599
Reserved grandstand – $999, $1599
Standing pit – $1,599
Single day passes
General admission – $199

Passes subject to applicable service charges. Hotel packages, premium seating, RV and tent camping available. The weekend will feature an all-star lineup of world renowned chefs and 40 of the best restaurants from Los Angeles to New York.

Visit DesertTrip.com for passes and details.

50 People Were Asked To Step Into A Room Filled With Balloons. Here’s Your Rule Of Life

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Prosecutors Kept On Asking For Statement From This Police Dog, So The Pooch Submitted This Note

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The legal system doesn’t like to wait on small things like forms being filled out properly. When they want something, by gosh, they should have it. Just ask the West Midlands Police Department.

The Crown Prosecution Service (CPS) kept on contacting the department, asking for a statement from Officer PC Peach related to an altercation with a criminal. Now PC Peach is a police dog. But CPS insisted despite being told PC Peach is a K9 officer. Because, you know, legalities and paperwork,

The department decided to send them this following statement signed with a paw print.

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The Professional Standards Department (PSD) will be investigating the West Midlands Police Department after the statement above. I hope they can get PC Peach on the stand and they judge says afterwards, “Who’s a good boy? YOU ARE! You’re a Good boy!”

McDonald’s Canada Features Former Worker Now Country Singer-Songwriter Robby Johnson In New Ad Campaign

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McDonald’s Canada Features Former Worker Now Country Singer-Songwriter Robby Johnson In New Ad Campaign

Robby Johnson’s journey from a small-town to the brink of stardom in Nashville is unique to say the least. It was made easier by his early love for American pop culture, which was only strengthened when he got a job at his local McDonald’s restaurant in Canada.

The restaurant chain has now reciprocated Johnson’s loyalty by hiring him again – this time as the star of a new ad campaign.

In a beautifully crafted commercial, Johnson goes back to his boyhood home, elementary and high schools and the McDonald’s where he worked to make ends meet.

Being on the McDonald’s team provided Johnson with a sense of value. “When I was a kid, we didn’t have much,” he relates in the video while sitting in his old bedroom. “Dreaming was pretty much the only thing you had. You just grew up thinking you won’t get more and you don’t deserve more.”

“It’s not just the work and the pay. It’s also what they teach you,” he continues. “They make you feel like you’re the most important person in the world. It truly changed my life. Everything at McDonald’s revolves around satisfaction of the client. If you don’t have clients, you don’t have a company. If I don’t have fans, I don’t have a music career. What I learned at McDonald’s I kept throughout my life and in my career.”

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Also, in a series of social posts that include short videos, Johnson also reflected on the lingering lessons learned during his employment at McDonald’s. Comments include:

“When he’s on tour, Robby handles his bought schedule using the time management skills he developed while balancing his studies and job at McDonald’s.”

“Learning to work productively with team members … helped Robby collaborate successfully with other artists in his music career.”

“As an employee of McDonald’s, Robby learned that rich interpersonal skills are the key to building strong relationships in business and in life.”

Even before his high-profile McDonald’s campaign, Johnson has been impacting major media and a growing fan base with his music. People described his debut album, Don’t Look Back, as “refreshing and as seductive as … his brooding good looks,” while Billboard lauded his “neighborly tone” and Music Connection praised his “rugged good looks, appealing tenor and top-notch material.”

Additionally, the music video for his Top 20 Country Breakout Chart single, “South Of Me,” is now nearing three million views. The video topped CMT’s Pure 12-Pack Countdown for seven weeks and earned Johnson coverage on “The Late Show With David Letterman,” FOX’s “Huckabee,” and in USA Today, TV Guide and The Tennessean, among other major outlets.

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Floppy Disks Are (Sort Of) Still A Thing

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Floppy Disks Are (Sort Of) Still A Thing

Do you remember floppy disks? Well, they’re still a thing. Sort of. Tom Persky, president of Floppydisk.com continues to acquire and process floppy diskettes for sale.

The Greatest Headstones You’ll Ever See…In Life And Death

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The Greatest Headstones You’ll Ever See…In Life And Death

These people will live forever in the hearts of many, and in the minds of thousands online.

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Canadian Songwriters Hall of Fame announces the induction of Jim Corcoran’s folk classic ‘J’ai la tête en gigue’

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Canadian Songwriters Hall of Fame announces the induction of Jim Corcoran’s folk classic ‘J’ai la tête en gigue’

The Canadian Songwriters Hall of Fame (CSHF) is pleased to announce the induction of J’ai la tête en gigue into the Hall of Fame. This ironically ‘feel-good’ song was written by one of Quebec’s best loved singer-songwriters, Jim Corcoran. To celebrate the song’s induction, acclaimed singer-songwriter Ingrid St-Pierre performs J’ai la tête en gigue as part of the Covered Classics series, a collaboration between the CSHF and CBC/Radio-Canada that invites notable Canadian artists to perform their own rendition of a newly inducted song.

“As a songwriter, Jim Corcoran plays a very important part in my life. The first concert I ever attended was his; and I was all of seven or eight years old. Even though I was incredibly shy, I insisted on meeting him while he signed autographs,” says ADISQ nominated and SOCAN member Ingrid St-Pierre, “I mumbled something about becoming an actress and he told me to always believe in my dream and follow my instinct. I still remember it vividly. My mother used to sing me to sleep with Jim’s songs, and it’s now my turn to sing his songs to my boy.”

J’ai la tête en gigue was written in September of 1976 while Corcoran was driving through the Eastern Townships in Quebec. It was the beginning of colourful fall and the end of a love story gone wrong. The lyrics articulated themselves around one sentence: “J’ai la tête en gigue et le cœur en septembre” (loosely translated, my head is in a whirl and my heart is in September). The melody came around the same time as the words; and then, as was often the case for Jim, he worked on the song for months.

Anglophone by birth, Jim Corcoran became an aficionado of the French language, spending most of his musical career singing and writing in French. In 1972, he partnered with Bertrand Gosselin to form the popular folk duo ‘Jim and Bertrand’. They quickly became poster boys for Quebec’s New Folk Movement, but gained popularity outside of Quebec with their third album “La tête en gigue” released in 1977. The record won Best Folk Album at the Festival international de musique Montreux (Switzerland) in 1978, and was certified gold in 1982 by the Canadian Recording Industry Association (now Music Canada). In 2010, the song itself earned Corcoran a coveted SOCAN Classics Award for 25,000 radio plays.
“It’s a great honour to have my song, J’ai la tête en gigue, inducted into the Canadian Songwriters Hall of Fame,” says Jim Corcoran, “What a wonderful way to celebrate its 40th anniversary, and what a thrill to have this song included as part of Canada’s songwriting legacy.”

In 1981, Corcoran embarked on a solo career. He’s recorded over a dozen albums, performed around the world, won numerous awards, written lyrics for many Francophone artists as well as for Cirque du Soleil, and is the host of CBC radio show ‘A Propos,’ a national showcase for music from Quebec.

Every Bob Marley drum intro is up on Soundcloud

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Bevause nobody asked for it, and you need to hear it, here’s a supercut of all of the opening drum fills in Bob Marley’s entire career

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That Eric Alper

Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.

Contact me: eric@thatericalper.com

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