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83 Facts About Elvis Presley For His 83rd Birthday

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Elvis Presley would have turned 83 today, so here are 83 fun facts about The King!

1. Elvis’ famous black hair was dyed – his natural color was brown. Presley used Miss Clairol 51 D, “Black Velvet.”

2. He also dyed his eyelashes, which caused health problems later in life.

3. Elvis purchased his first guitar when he was just 11 years old. He wanted a rifle, but his mother convinced him to get a guitar instead.

4. In 1947, a local radio show offered a young Elvis (age 12) a chance to sing live on air, but he was too shy to go on.

5. The first time Elvis recorded, it was for his mother. He paid $4 to Sun Studio to press two songs — My Happiness and That’s When Your Heartaches Begin.

6. In 1954, Elvis auditioned for a gospel quartet named the Songfellows. They said no.

7. That same year, a local radio DJ played Elvis’ version of That’s All Right. He went on to play it 13 more times that day, but had trouble convincing his audience that Elvis was white.

8. His breakthrough hit was Heartbreak Hotel, released in 1956 – a song inspired by a newspaper article about a local suicide.

9. When performing on TV in 1956, host Milton Berle advised Elvis to perform without his guitar, reportedly saying, “Let ’em see you, son.” Elvis’ gyrating hips caused outrage across the U.S. and within days he was nicknamed Elvis the Pelvis.

10. A Florida judge called Elvis “a savage” that same year because he said that his music was “undermining the youth.” He was subsequently forbidden from shaking his body at a gig, so he waggled his finger instead in protest.

11. He played only five concerts outside the U.S., all on a 3-day tour of Canada in 1957. Many believe that the reason why he never toured abroad again was that his longtime manager, Colonel Tom Parker, was an illegal immigrant from Holland who would have been deported had he applied for a U.S. passport.

12. Elvis had a slight 
stutter.

13. Col. Parker is said to have always had an eye for talent and for a quick buck – prior to managing Elvis, Parker reportedly painted sparrows yellow to sell them as canaries.

14. After Elvis’ first TV appearance in 1956, Jackie Gleason said, “The kid has no right behaving like a sex maniac on a national show.”

15. Elvis was 6 feet tall and wore a size 11 shoe.

16. Recording Hound Dog in the studio, Elvis reportedly demanded 31 takes.

17. Elvis bought his mansion, Graceland, in Memphis, TN in 1957 for $100,000. It was named by its previous owner after his daughter, Grace.

18. Performing “Are You Lonesome Tonight?” in Las Vegas in 1969, Elvis did one of his frequent lyric changes to amuse himself. Instead of “Do you gaze at your doorstep and picture me there?”, he sang “Do you look at your bald head and wish you had hair?”

19. In 1965, Elvis talked about entering a monastery.

20. Elvis’ debut album became the first rock-and-roll album to top the Billboard chart, a position it held for 10 weeks.

21. Cultural historian Gilbert B. Rodman argues that the album’s cover image, “of Elvis having the time of his life on stage with a guitar in his hands played a crucial role in positioning the guitar … as the instrument that best captured the style and spirit of this new music.

22. In 1956, he began his film career with a western, Love Me Tender. His second film, Loving You, featured his parents as audience members. Following his mother’s death in 1957, he never watched the film again. He went on to make a total of 31 movies in his career.

23. In December 1957, Elvis was drafted into the U.S. Army, earning a $78 monthly salary. During his brief two-year stint on active duty, he was unable to access his music-generated income of $400,000.

24. In 1959, while serving overseas in Germany, Elvis (then 24 years old) met his future wife, 14 year-old Priscilla Beaulieu. They were married 8 years later.

25. He recorded 15 songs with “blue” in the title.

26. Research shows that “Elvis” is 
one of the most popular passwords for computers.

27. He hated fish and wouldn’t allow Priscilla to eat it at Graceland.

28. Elvis’ first appearance on The Steve Allen Show, on September 9, 1956, was seen by approximately 60 million viewers — a record 82.6 percent of the television audience.

29. Elvis’ 1960 hit “It’s Now or Never” so inspired a prisoner who heard it in jail that he vowed to pursue a career in music upon his release. The artist, Barry White, was then serving a 4-month sentence for stealing tires.

30. Elvis started wearing a chai necklace because his mother, Gladys’ maternal grandmother was Jewish — the reason he added a Star of David on his mother’s gravestone.

31. Elvis and Priscilla’s only daughter, Lisa Marie Presley, was born in 1968. Lisa Marie later married Michael Jackson and actor (and Elvis obsessive) Nicholas Cage. Mr. Cage is reportedly the only person outside of Presley’s immediate family to have ever seen Elvis’ Graceland bedroom.

32. Following his divorce from Priscilla in 1972, Elvis was said to have allowed ‘good-looking girls’ who waited outside Graceland to enter afterhours.

33. In the 1970s, Elvis would start every concert with Also Sprach Zarathustra, a 19th-century Richard Strauss tone poem and the theme of the 1968 movie 2001: A Space Odyssey.

34. Elvis’ popularity faded in the 1960’s with the rise of the Beatles, the Rolling Stones, and others. He successfully relaunched his career with a 1968 television special that came about because Elvis had walked down a busy Los Angeles street and had no one recognize or approach him.

35. He was distantly related to former U.S. Presidents Abraham Lincoln and Jimmy Carter.

36. In the early 1970s, Elvis would impersonate a police officer, driving around with a blue light, flashlight, a billy club and guns, and pulling people over. Instead of tickets, he would hand drivers autographs.

37. Elvis recorded more than 600 songs, but did not write any of them.

38. Last year, Elvis was second in the Forbes list of top-earning dead musicians behind Michael Jackson.

39. His estimated earnings for 2012 were $55 million.

40. The name Elvis comes from an Old Norse word meaning SSLqall wise’.

41. Although Elvis’s middle name on his birth certificate was ‘Aron’, his grave has it as ‘Aaron’, which was his own preferred spelling.

42. Elvis had a pet chimp called Scatter, which developed a taste for Scotch and bourbon.

43. It’s not clear where Scatter is buried. Some think the hard-drinking animal died of liver disease; others say he was poisoned by a maid he had bitten.

44. Elvis had a pet turkey. His name was Bowtie.

45. He also owned a basset hound, two great Danes, a chow chow, a Pomeranian, several horses, some donkeys, some peacocks and guinea hens, ducks, chickens, a chimpanzee, a monkey and a mynah bird.

46. His golden palomino quarter horse, Rising Sun, is buried at Graceland.

47. St Elvis is a small parish in Pembrokeshire named after the Irish bishop St Ailbe, also known as Elvis of Munster, who died in 528.

48. After receiving a kidnap-assassination threat, Elvis performed with a pistol in each of his boots.

49. The minor planet 17059 Elvis was discovered by Australian astronomer John Broughton in 1999 and named after Elvis Presley.

50. Viewers in the United Kingdom did not see the worldwide Aloha From Hawaii special because the BBC refused to pay the price for the 1972 concert.

51. Elvis’s only TV commercial was for Southern Made Doughnuts in 1954. His only line of dialogue was: You get ’em piping hot after 4am.

52. At the age of 36, Elvis Presley became the youngest recipient of a Grammy Lifetime Achievement Award.

53. His entourage was referred to as the Memphis Mafia. All members wore diamond and gold rings with the letters TCB imprinted which stood for “Take Care of Business.”

54. Despite his huge worldly following, Elvis only performed 5 shows outside the US and all of them were in Canada.

55. Actor Nicolas Cage, who was briefly married to Elvis’s daughter Lisa Marie Presley, was the only person aside from Presley’s immediate family to see the inside of Elvis’s Graceland bedroom.

56. Here’s what Elvis and President Richard Nixon said during their 1970 meeting: “You dress kind of strange, don’t you?” Nixon said, to which Elvis responded, “Well, Mr. President, you got your show, and I got mine.”

57. The meeting was a secret until the Washington Post broke the story a year later.

58. Elvis is the only solo performer to have been inducted into the Rock and Roll, Country, and Gospel Halls of Fame.

59. Col. Tom Parker, Elvis’ personal, business and financial manager, handled Elvis’ entire career from beginning to end.

60. Approximately 600,000 people visit Elvis’s home, Graceland, each year. Graceland was placed on the National Register of Historic Places in 1991.

61. The alphabet positions of the letters in ‘Presley’’ add up to 100.

62. He was nominated for 14 Grammys and won three, receiving the Grammy Lifetime Achievement Award at age 36.

63. B.B. King recalled that he had known Presley before he was popular, when they both used to frequent Beale Street. By the time he graduated from high school in June 1953, Presley had already singled out music as his future.

64. The first post-death Presley spotting was in Kalamazoo, Mich., where a woman said she saw him in a grocery store and at a Burger King.

65. When first motion picture, Love Me Tender, was released, he was not top billed.

66. The film’s original title — The Reno Brothers — was changed to capitalize on his latest number one record: “Love Me Tender” had hit the top of the charts earlier that month. Elvis would receive top billing on every subsequent film he made.

67. In his first full year at RCA, one of the music industry’s largest companies, Presley had accounted for over 50 percent of the label’s singles sales.

68. When a journalist referred to him as “The King”, Elvis gestured toward Fats Domino, who was taking in the scene at his Las Vegas shows. “No,” Elvis said, “that’s the real king of rock and roll.”

69. Several of Elvis’ family members had been alcoholics, a fate he intended to avoid.

70. In 1971, an affair Elvis had with Joyce Bova resulted—unbeknownst to him—in her pregnancy and an abortion.

71. Elvis was scheduled to fly out of Memphis on the evening of August 16, 1977, to begin another tour.

72. Between 1977 and 1981, six posthumously released singles by Elvis were top ten country hits.

73. A Junkie XL remix of Presley’s “A Little Less Conversation” (credited as “Elvis Vs JXL”) was used in a Nike advertising campaign during the 2002 FIFA World Cup. It topped the charts in over 20 countries.

74. Elvis holds the records for most songs charting in Billboard’s top 40 and top 100: chart statistician Joel Whitburn calculates the respective totals as 104 and 151.

75. A vast number of recordings have been issued under Presley’s name. The total number of his original master recordings has been variously calculated as 665 and 711.

76. Although some pronounce his surname “PREZ-lee”, Presley himself used the pronunciation of the American South, “PRESS-lee”, as did his family and those who worked with him.

77. VH1 ranked Presley No. 8 among the “100 Greatest Artists of Rock & Roll” in 1998. The BBC ranked him as the No. 2 “Voice of the Century” in 2001. Rolling Stone placed him No. 3 in its list of “The Immortals: The Fifty Greatest Artists of All Time” in 2004. CMT ranked him No. 15 among the “40 Greatest Men in Country Music” in 2005. The Discovery Channel placed him No. 8 on its “Greatest American” list in 2005. Variety put him in the top ten of its “100 Icons of the Century” in 2005. The Atlantic Monthly ranked him No. 66 among the “100 Most Influential Figures in American History” in 2006.

78. Elvis died at his Memphis home, Graceland, on August 16, 1977.

79. Legacy Recordings have planned a yearlong celebration of Presley’s music for modern-day Elvis fans. First up, the singer’s The Complete ’60s Albums Collection Vol. 1 has been released onto iTunes. The set highlights all the LPs Presley recorded between 1960 and 1965 with newly mastered sound for the digital medium.

80. A massive new, 60-disc box set of Elvis Presley’s recordings will come out in the spring. The limited-edition set, Elvis Presley – The Album Collection, compiles 57 albums released between 1956 and 1977, as well as three discs of rarities. It will be available on March 18th, a few days before the 60th anniversary of the release of the King’s debut LP, Elvis Presley.

81. Christmas with Elvis(with Royal Philharmonic Orchestra), released in October, 2017, hit the Billboard Top Album Chart, reaching #71.

82. “I love him. I still love him. I’ve never not loved him. Ever.” – Priscilla Presley

83. Two trademark phrases: “Thank ya!” and “Thank ya’ very much!”

New Management Structure for NXNE’s 2015 Festival

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NXNE enters it’s third decade with the appointment of longtime NXNE music programmer Crispin Giles as Creative Director, and by welcoming Sara Peel as the new Managing Director. This new management structure comes into play with the departure of Christopher Roberts as Festival Director.

“We are delighted to build on Christopher’s break through ideas of the last few years and are determined to take NXNE to the level of global importance it is destined to achieve. Crispin and Sara bring great vision and fundamental expertise, essential for the dynamic goals we have set for the festival”, said Michael Hollett, President and Executive Director of NXNE.

Crispin Giles has been the music programmer for NXNE since 2007 and will now lead the creative direction in all Festival streams including Music, Film, Comedy and Art. Prior to NXNE, Crispin worked as a tour manager and venue programmer. Crispin is also a founding member of Tiny Collective, an international photography cooperative.

As the former Manager of Events at Yonge-Dundas Square, Sara Peel brings years of experience managing events of all sizes to The Festival, including NXNE’s legendary annual concerts in The Square such as The Flaming Lips, The National and St. Vincent. Prior to YDS, Sara was Production Manager of Melbourne Fringe Festival, and also worked in various capacities at the Edinburgh Fringe, Adelaide Fringe, and Melbourne International Film Festival. Sara is currently the President of the Board of the Toronto Fringe.

NXNE invites musicians to apply for a chance to be a part of one of the world’s premier music festivals. Submissions will be accepted at www.nxne.com until January 31, 2015.

North by Northeast (NXNE) Festival and Conference is one of the world’s premier festivals. NXNE’s five pillars – Music, Film, Comedy, Art and Interactive – are essential gatherings for artists, industry, and fans. NXNE draws 350,000 attendees and generates an annual economic impact of over $50 million on the city of Toronto.

What Steve Jobs Said About Piracy and iTunes Back In 2003

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People equated burning CDs with theft. That’s not what burning CDs is. Theft is about acquiring the music from the Internet. You don’t have to burn CDs to steal music; you just have to go on Kazaa. Why would you have to burn a CD? That’s an extra step. Some people burn a lot of CDs and hand them around the dorm room, but that’s not a lot of the theft. Theft is everybody going to Kazaa on their own. Most of burning CDs is people making custom compilations. That’s a good thing. They want to listen to the tracks they want in the order they want, and as long as they legally acquire those tracks, that’s a good thing. … So the first thing we had to do was really draw a distinction between burning CDs — a good thing — and theft, not a good thing. People want the right to burn CDs. If you tell people they can’t burn CDs of their music, as almost every current legal music service has done, or they can only burn one CD with a track or pay per track per burn extra, nobody is going to go for it. … And frankly, with those kinds of limitations, you might as well put a huge sign that says KAZAA THIS WAY. Because they’re not going to suffer under them. They don’t suffer under them if they buy a CD or if they turn into a thief and go to Kazaa. So you’re not going to win them over by putting up these limitations.

We approached it as ‘Hey, we all love music.’ Talk to the senior guys in the record companies and they all love music, too. … We love music, and there’s a problem. And it’s not just their problem. Stealing things is everybody’s problem. We own a lot of intellectual property, and we don’t like when people steal it. So people are stealing stuff and we’re optimists. We believe that 80 percent of the people stealing stuff don’t want to be; there’s just no legal alternative. So we said, Let’s create a legal alternative to this. Everybody wins. Music companies win. The artists win. Apple wins. And the user wins because he gets a better service and doesn’t have to be a thief.

Steve Jobs, 2003 in Esquire Magazine

Will Oldham on Finding That Magical Take In The Studio

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I was reading a Neil Young biography, and during his rough period in the ’80s, there’s a story about a sort of terrified young engineer coming in the studio, and Neil and his band got there early and ran through a song, and when the engineer was good to go, Neil Young was like “You weren’t fucking recording? I’ve been playing this song for eight years and that was the take right there!”

Will Oldham: That feeling is so common that Tenacious D even made a joke out of the same situation that you just described. “Always record! You weren’t recording?” I think everybody feels that way, it’s easy to think that if you weren’t recording then of course that was the best version of the song that you could ever hear because nobody can prove you wrong, and the challenge is to do it right when you’re actually recording.

I’ve learned that there are different things that can help. Sometimes, it’s playing a song two or three times and then listening back to all three versions, and realizing the third one was the best. You might have felt better playing the first one or felt better playing the second one, but the third one may actually work better. At that point, your body has learned to do this thing, the releasing of the song out into the world, which is not about what the performer feels, but what the listener feels. The performer at some point will feel that they failed to make a point because they are not doing their best to communicate the power of the song, but it might be best when all of the emotional baggage is out of the way and the performer just plays the song. In the same way, a director might make an actor do a scene thirty, forty, or fifty times, if they want them to get the technique out of the way and have it all be second nature.

You can forget the power of it, which is good to forget because if you’re carried away by that, you won’t be prepared for the next thing that happens in the song or for the next song, if you’re still riding on the emotional experience of how you felt earlier in the song.

Via Bomb Magazine

The Doors Perform…Without Jim Morrison

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When Jim Morrison died in a Paris apartment bathtub at the age of 27 on July 3, 1971, the remaining Doors decided to continue. After considering replacing Morrison with a new singer, Robby Krieger and Ray Manzarek decided to switch off on lead vocals, releasing two more albums before disbanding. The recording of Other Voices took place from June to August 1971, and the album was released in October 1971. The LP featured the single “Tightrope Ride”, which received some airplay.

The trio began performing again with additional supporting members on Friday, November 12, 1971 at Pershing Municipal Auditorium in Lincoln, Nebraska, followed by shows in Carnegie Hall on November 23, 1971, and the Hollywood Palladium on November 26, 1971. This concert, though, takes place at The Beat Club in 1972, and is a little less funky, and a whole lotta less dangerous than when Morrison was around.

Fun Fact about The Doors: They were the first American band to accumulate eight consecutive gold and platinum LPs.

http://youtu.be/yCgefBzbP2A

News Reporter Warms Up By Performing “Alphabet Aerobics” And Wins The Internet

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 Kim Powell has just won the 1st week of the internet.

I don’t care. She still wins.

Coachella 2015 Lineup Announced: AC/DC, Drake, Jack White Headlines

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The Coachella Valley Music and Arts Festival will once again take place this year over two weekends, April 10-12 and April 17-19, in Indio, California. The festival has just announced its lineup, by way of their recognizable poster, and here it is!

Highlights include the reunited Ride, Steely Dan, Tame Impala, Azealia Banks, Flying Lotus, Raekwon and Ghostface, Lykke Li, Caribou, Todd Terje, Action Bronson, Cloud Nothings, the Weeknd, Belle & Sebastian, Ratatat, FKA Twigs, SBTRKT, Tyler the Creator, Father John Misty, The War on Drugs, Run The Jewels, Swans, Parquet Courts, Perfume Genius, Florence And The Machine, St. Vincent, Jenny Lewis, Jamie xx, Lil B, Mac DeMarco, Built To Spill, Panda Bear, and more.

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A Look At The Vinyl Revival, From A Canadian Perspective

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Lots of Canadians here, save for the John Peel quote in the beginning. Extended Play is a documentary made by second-year broadcast journalism students at Sheridan College.

New Music and Arts Camping Festival for 2015 Announced By Republic Live for Barrie, ON

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Republic Live, producers of Boots and Hearts, Canada’s largest camping and country music festival, announced today that they will be holding an annual music and arts camping festival at Burl’s Creek Event Grounds July 24th – 26th 2015. The new music and arts festival is the result of a collaboration between the Canadian-based promoter Republic Live and US promoter, AC Entertainment, co-founders of the Bonnaroo Music Festival. The festival promises an extraordinary lineup featuring some of the leading artists in music, the best selection of indie bands and local heroes and aspires to break the mold of today’s music festivals by inspiring fans to explore their own creativity as they discover new forms of contemporary art in an engaging, unforgettable, eye-opening experience.

“We’ve felt so fortunate to see Boots and Hearts grow in 3 short years to become Canada’s largest camping and country music festival, with the same aspirations for this new music and arts festival we’re excited to share more details including the name, brand and of course the line up, in the coming weeks,” said Shannon McNevan, Executive Director, Republic Live. “The dream for this whole thing began when a small group of us attended Bonnaroo in 2011 and had the best musical experience of our lives. As soon as we got home we started wondering why we didn’t have anything like it here in Canada. Seeing that come full circle to the point where Ashley and his team are now working with us to bring a truly international destination festival of that nature to Canada has been amazing. We can see with the growth of Boots and Hearts that Canada, and in particular Ontario, has the appetite to sustain camping and music festivals and we believe that the location, being so close to the GTA, is the perfect site for a music and arts camping festival.”

The new festival is well positioned within the provincial plans for the Live Music Strategy announced in January 2014, which indicates that the live music sector generates an estimated $455 million in revenues and contributes $252 million to the Canadian economy. According to the 2008 Pollara findings, 49% of Canadians attend live music events annually and a 2014 report from Pricewaterhouse Coopers demonstrates the live music market has grown at an annual average of 6.4% since 2010. Based on the Ontario TREIM model, a music and arts festival of this kind could generate upwards of $13.6 million in economic impact for the province in its first year alone with the opportunity to reach as much as $40 million.

“We are so excited to be working with Republic Live on a music and arts camping festival” said Ashley Capps, CEO of AC Entertainment and co-founder and producer of the Bonnaroo Music and Arts Festival. “Since we started talking to Republic Live, their passion to create a world class music and arts camping festival has been contagious. We believe that this event will become one of North America’s premiere festivals and we’re excited to share what we have in store for 2015 in the coming weeks.”

Republic Live, producers of Boots and Hearts, Canada’s largest camping and country music festival, in collaboration with AC Entertainment, co-founder of the Bonnaroo Music Festival, will be hosting this new music and arts camping festival at Burl’s Creek Event Grounds July 24th – 26th 2015. The festival will include 4 stages, a late night forest, original art installations, fine international and local cuisine, an on-site farmers market, and more to inspire fans to explore their own creativity while giving them a powerful, unforgettable, and eye opening experience using music and art as a catalyst.

Entertainment One + The Mark Gordon Company Partner In Television And Film Studio

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Entertainment One (“eOne”) and The Mark Gordon Company are pleased to announce that they have partnered to create an independent studio that will finance and produce film, network, cable, and digital premium content, which eOne will distribute internationally. The venture, which is led by Mark Gordon in the role of Chief Executive Officer, will continue producing Mark Gordon premium content and will also expand to finance projects by other producers.

The studio, which will remain LA-based, will combine Mark Gordon’s track record of working with emerging and established creative talent with the financial backing needed to bring exciting content to audiences worldwide. The venture’s founding principle is to maximize artists’ creative freedom, while giving them a meaningful stake in their product.

This transformational deal, with eOne taking a significant stake in The Mark Gordon Company, brings together one of the world’s most successful television and film producers with eOne’s extensive international distribution network to deliver film and television content with global appeal.
Mark Gordon is an award-winning film and television producer with an outstanding track record of hits, including television’s Grey’s Anatomy, Criminal Minds, Army Wives, and Ray Donovan, as well as critically-acclaimed box-office successes including Speed, The Day After Tomorrow, Saving Private Ryan, The Patriot, 2012 and Source Code. Gordon brings deep active relationships with leading creative talent and all the major studios and networks to the venture.

“As producers, we have been successful in bringing the vision of talented creators to large audiences. We can now expand our contribution to include financing and strong global distribution. There is a voracious appetite for premium original content worldwide. In order to realize the true value of our content, retention of rights ownership and control of international distribution are musts,” said Gordon. “In eOne, we have found partners that share our vision of supporting the creators and are immersed in the international marketplace with great ambitions to expand in the U.S. Together, we are building an alternative to the traditional studio way.”

“We are delighted to enter into this partnership with Mark and his team. Mark brings a wealth of experience and talent to the table,” said Darren Throop, President & Chief Executive Officer, Entertainment One. “The Mark Gordon Company creates first-class content and has been entertaining audiences around the world for many years. As eOne continues to build its global platform, partnering
with strong creative companies like The Mark Gordon Company is right on strategy and I am very excited to welcome them to the larger eOne family.”

The Mark Gordon Company will complete its tenure with ABC studios and continue to develop and produce film content across all genres, including the production of studio films. eOne’s US Television business will continue developing, financing and producing high-quality scripted and alternative programming, operating independently of The Mark Gordon Company. eOne also plans to leverage its digital expertise to enhance the interactive potential of the content produced by the studio.

The breadth of eOne’s library of titles across Film and Television has delivered one of the most valuable content rights portfolios in the independent sector. In Television, eOne develops, produces, acquires and distributes programming across all genres, delivering over 300 half-hours of original content every year. eOne Television has a significant distribution arrangement with AMC Networks’ AMC and Sundance Channel, whereby eOne handles international distribution for all of their original scripted series. eOne is also the studio and international distributor behind the AMC series Hell on Wheels, and along with Fox International Channels, the international distributor for the zombie-phenomenon, The Walking Dead.

In Film, eOne is the largest independent multi-territory distributor in the world and recently expanded its global production and international film operations. This deal will continue to build on eOne’s commitment to investing and financing projects at source, offering film producers an increased and concentrated investment in their films and working with top creatives to deliver commercial content around the world.